Program Objective: To prepare you to assume the role of a responsible, creative marketer.
Program Description: Establish a sound understanding of a wide array of practical marketing activities associated with the entire product life cycle:
- Managing New Product Development (Create)
- Matching Value Propositions to Buying Behaviors (Strategize/Market)
- Leveraging Integrated Marketing Communication (Promote/Sell)
- Driving Growth through Relationship Management (Support/Leverage)
Program Outcomes: Upon graduation, you will receive a Graduate Certificate and be prepared to enhance your role within today’s evolving marketplace.